AI Instagram Analytics & Competitor Research Tool
Search competitor Reels, score their hooks, and generate a creative brief — all in one workflow.
Updated for March 2026 Instagram Algorithm
Stop scrolling for research. Pull any Instagram Reel into your project, analyze the hook and audience comments with AI, and get a ready-to-use creative brief your team can execute today.
Paste a competitor Reel to see the hook analysis
We'll score the hook and show you a preview of the full analysis.
Strategy
High-stakes hypothetical prompt promising actionable advice
Hook (preview)
If all your books, videos, and tweets were erased from the internet forever and all you had was the next 60 seconds, what's the most useful thought you could leave to the world?
Why it works
It creates urgency and scarcity (60 seconds, everything erased) that forces the listener to prioritize and lean in, while promising a single, highly valuable takeaway. The contrast between total loss and a final chance hooks curiosity and emotional engagement immediately.
Comment Insights
positiveTop Questions
· What would you say?
· How do I figure out what I want?
· How do you ignore the opinions of others?
Comments
“Instead of taking the 60 seconds to speak, he took 2/3 of his time to think. Masterful.”
“1. Figure out what you want 2. Ignore the opinions of others 3. Do so much volume that it would be unreasonable that you would be unsuccessful”
Creative Brief
# Creative Brief — inspired by @hormozi **Must-have hook (verbatim):** "If all your books, videos, and tweets were erased from the internet forever and all you had was the next 60 seconds, what's the most useful thought you could leave to the world?" **Why this hook works:** High-stakes + scarcity forces the listener to lean in immediately. The contrast between total loss and a final chance creates emotional urgenc
Example — replace the URL above with your own Reel to analyze it
From competitor Reel to creative brief in minutes
No more hours of scrolling and screenshotting. Search Instagram by keyword, add competitor Reels to your project, and get AI analysis of the hook, audience questions, and content strategy — plus a full creative brief your team can execute today.
Three layers of intelligence in every analysis
Every Reel you add to your project gets scored across three dimensions: the opening hook, the audience reaction, and the creative opportunity.
PRO Feature
Brand bible + brief template, per project.
Each research project stores your brand voice and brief template so every generated brief is production-ready without any editing.
Everything your creative team needs from competitor research
Stop guessing what content works in your niche. Our AI breaks down every Reel so you can build with data, not intuition.
Hook Score & Strategy
Every Reel gets a 0–10 hook score and a plain-English breakdown of the strategy used — curiosity gap, bold claim, pattern interrupt, or question hook.
Comment Intelligence
AI scrapes top comments for audience questions, objections, and recurring themes so you know exactly what your target customer is thinking.
Creative Brief Generator
One click generates a full production-ready brief combining competitor insights with your brand bible. Hand it to your team today.
Multi-Project Workspace
Organize research by client or campaign. Each project has its own brand bible, brief template, and Reel library.
Keyword Reel Search
Search Instagram by keyword and pull competitor Reels by engagement or niche. Add them to your project in seconds.
Visual Hook Analysis
AI reads thumbnails and opening frames — not just audio — so you get the full picture of what is stopping the scroll.
How to research competitors with Insta Analytics
Follow these steps to go from zero to brief in under 10 minutes.
Step 1: Sign in and create a project
Log in or create a free account, then set up your first research project with a brand bible and brief template.
Step 2: Search and add Reels
Search Instagram by keyword and add competitor Reels to your project with one click.
Step 3: Run AI analysis
Click Analyze to score the hook, pull comment insights, and generate a complete creative brief.
Step 4: Review and export
Review the hook score, audience insights, and creative brief — then hand it straight to your creative team.
Frequently Asked Questions
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